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商品編號： 9-515-089 出版日期： 2015/04/21 作者姓名： Deighton, John;Kornfeld, Leora 商品類別： Marketing 商品規格： 12p 再版日期： 2017/03/24 地域： California 產業： Beverage industry;Shipping industry;Food industry;Grocery stores;E-commerce industry;Retail and consumer goods 個案年度： 2014 - 2014
商品敘述：
Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?
涵蓋領域：
Product distribution;Marketing strategy;Outsourcing;Pricing strategy;Start-ups
相關資料：
, (9-918-411), 11p, by John Deighton
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